John Lewis: For All Life's Moments

The aim of this creative project was to reinvent the packaging that John Lewis, a luxury department store, uses to deliver online purchases with a unified identity that is capable of expressing itself flexibly across all media, products and services. Alongside the fully recyclable packaging, I developed a campaign entitled “for all life’s moments” which aims to communicate how John Lewis’s online shopping services can cater to any area of your shopping needs. The QR code present on all of the packaging and branding transports the audience directly to the online shopping portal. The design aesthetic is eye-catching yet subtle, to represent the quiet luxury of the brand.

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